Privacy

Privacy Policy

Last Updated: February 8, 2025 | Effective Date: February 8, 2025

This Privacy Policy outlines how RoyalLux Cleaning processes your personal data and the rights you are entitled to under data protection regulations.

This Privacy Policy (referred to as "Policy") explains the nature, scope, and purpose of personal data processing on our website ("Website"), applicable across all domains, systems, and devices (e.g., desktop, mobile).

Personal data refers to any information that can identify you, such as your name, address, email, and phone number. The specific data processed and its usage depend on the services utilized.

1. Who is responsible for data processing and how can I contact them?

Responsible entity: RoyalLux Cleaning

Email: [email protected]

Data Protection Officer: Att. Canberk Beker

Email: [email protected]

2. What sources and types of data do we process?

We process personal data collected during your use of our website or business relationship. If you use our website for informational purposes only, without registering or providing information, we collect the following technical access data to ensure functionality and security:

  • IP address
  • Date and time of request
  • Time zone difference (GMT)
  • Content of request (e.g., specific webpage)
  • HTTP status code and amount of transmitted data
  • Referrer URL (previous page visited)
  • Browser type, version, and language
  • Operating system and its user interface

If you contact us via a form or email, we collect additional personal data, such as your name, address, email, and phone number ("contact data").

3. Why do we process your data, and what is the legal basis?

We process personal data in compliance with the European General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018, based on the following legal principles:

  • Consent (Art. 6/1/A GDPR): If you consent to specific processing purposes, such as contacting us via form or email, the legality of this processing is based on your consent. You can revoke consent at any time, but it does not affect prior processing.
  • Pre-contractual measures (Art. 6/1/B GDPR): Data provided when contacting us is processed to fulfill pre-contractual measures.
  • Legitimate interests (Art. 6/1/F GDPR): We may process your data to protect our or third-party interests, such as ensuring IT security, asserting legal claims, or conducting market research.

4. Who has access to my data?

Within RoyalLux Cleaning, only authorized individuals with contractual or regulatory obligations access your data. Third-party processors (e.g., IT, logistics, or consulting services) may also receive data. All third parties adhere to GDPR regulations, and data is processed within the European Union or countries with an adequate level of protection (e.g., Privacy Shield-certified entities).

5. How long is my data stored?

Log file information is stored for up to 30 days for security purposes and deleted afterward unless further retention is needed for legal purposes. Personal data is retained as long as necessary for business relationships, subject to statutory storage obligations (e.g., 2–10 years).

6. Is my data transferred to third countries?

Data may be processed in the European Union and the USA. For transfers to non-adequacy countries (e.g., the USA), we ensure adequate protection through EU standard data protection clauses.

7. What are my privacy rights?

  • Right to access (Art. 15 GDPR)
  • Right to correction (Art. 16 GDPR)
  • Right to deletion (Art. 17 GDPR)
  • Right to restrict processing (Art. 18 GDPR)

You can also object to data processing (Art. 21 GDPR) or file a complaint with a data protection authority (Art. 77 GDPR).

8. Is there automated decision-making, including profiling?

We do not use automated decision-making processes, including profiling, as defined under Article 22 GDPR, for processing your data.

9. Do I have to provide my data?

Providing data is necessary for using our website and services. Without the required data, certain functions or requests cannot be fulfilled.

10. Newsletter

This section outlines the details of our newsletter, including its content, registration process, delivery method, statistical evaluation, and your right to object. By subscribing, you agree to the outlined procedures and receipt of the newsletter.

Newsletter Content: Our newsletter contains advertising information, updates about our products, offers, promotions, and company news. We will only send newsletters, emails, and electronic notifications with your explicit consent or as permitted by law.

Double Opt-In and Logging: We use a double opt-in process for newsletter subscriptions. After subscribing, you will receive an email asking you to confirm your registration. This ensures that external email addresses cannot be misused. The subscription process, including the date, time, and IP address of registration and confirmation, is logged to comply with legal requirements. Changes to your information stored with the service provider are also recorded.

Email Service: Our newsletter is delivered via "Customer.io," a newsletter distribution platform based at 921 SW Washington Street Suite 820, Portland, Oregon, 97205, USA. Their privacy policy is available online. Customer.io is certified under the Privacy Shield Agreement, ensuring compliance with European data protection laws.

Data Usage: According to Customer.io, the service provider may use pseudonymous data to optimize or improve their services, such as enhancing delivery and presentation or analyzing recipient locations. However, Customer.io does not use recipient data to contact them directly or share this information with third parties.

Subscription Requirements: To subscribe to our newsletter, only your email address is required. Optionally, you may provide your name for personalized communication.

Data Evaluation: While technical reasons may allow us to associate your information with individual recipients, we do not aim to monitor individual users. Instead, evaluations help us understand user preferences to improve and customize our content.

Legal Basis and Withdrawal: The delivery of the newsletter and performance measurement relies on your consent in compliance with Art. 6/1/A and Art. 7 of the GDPR. Logging subscription details aligns with our legitimate interests as per Art. 6/1/F of the GDPR. You can unsubscribe from the newsletter at any time via the link provided in each email. Upon unsubscribing, your personal data will be deleted.

11. Cookies

We use cookies for essential functionality, statistical analysis, and marketing purposes. You can adjust your cookie preferences at any time.

What Are Cookies? Cookies are small files or similar forms of storage transmitted to your browser by our or third-party servers. These files enable website functionality, enhance security, and remember user preferences, such as those made in a cookie banner.

Session Cookies: We use session cookies to store temporary information like your login status, allowing access to our online services. These cookies include a randomly generated unique identifier and information about their origin. Session cookies expire after logging out, closing your browser, or upon expiry.

Cookie Management: Users who do not want cookies stored can disable them via their browser settings. Saved cookies can also be deleted in the browser settings. Note that disabling cookies may limit some website functionalities.

You can also manage cookies for tracking and promotional purposes via the Network Advertising Initiative or the European opt-out page.

12. Google Analytics

We use Google Analytics, a web analytics service by Google Inc. ("Google"), to analyze website usage and optimize operations, based on our legitimate interests as outlined in Art. 6/1/F of the GDPR.

How It Works: Google Analytics uses cookies to gather data about user interactions with our website. This information is typically transmitted to and stored on Google's servers in the United States. Google is certified under the Privacy Shield Agreement, ensuring compliance with European privacy laws.

Data Usage: Google processes this information on our behalf to evaluate website use, compile activity reports, and provide additional services. Pseudonymous user profiles may be created from the data. For enhanced privacy, we use IP anonymization, ensuring that IP addresses are truncated within EU or EEA member states before transmission. In rare cases, a full IP address may be processed on a U.S.-based Google server.

Opt-Out: Users can prevent cookies from being stored by adjusting their browser settings or downloading the Google Analytics Opt-Out Browser Add-On. Additional information about data usage by Google is available at their Privacy Policy.

Google Analytics and Advertising

We use Google Analytics to display advertisements provided by Google's advertising services and affiliates. These ads target users who have expressed interest in our online offerings or share certain characteristics (e.g., interest in specific topics or products). This process, known as "Remarketing" or "Google Analytics Audiences," ensures that our ads align with users' potential interests and avoid being intrusive.

IP Anonymization: Google Analytics is used with IP anonymization enabled. This means that user IP addresses are shortened within European Union member states or other parties to the European Economic Area Agreement. Only in rare cases is the full IP address transmitted to a Google server in the United States and shortened there.

The IP address collected through your browser will not be merged with other Google data. Users can prevent the storage of cookies by adjusting their browser settings. Additionally, you can stop Google from collecting and processing cookie-related data about your use of our website by downloading and installing the browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en.

For further details on how Google uses data, as well as opt-out options, visit the following pages: Google's Data Usage, Use of Data for Advertising, and Google Ad Settings.

Google Marketing Services

Based on our legitimate interest in analyzing, optimizing, and improving the economic performance of our website (Art. 6/1/f of GDPR), we use Google's marketing and remarketing services ("Google Marketing Services"). These services are provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google").

Google is certified under the Privacy Shield Agreement, ensuring compliance with European privacy laws.

How Google Marketing Services Work: Google Marketing Services allow us to present ads on our website that align with users' potential interests. For example, if a user views ads for a product on other websites, this is called "remarketing." When visiting our website or other sites with active Google Marketing Services, Google adds a code or invisible graphic (referred to as "web beacons") to the website. These create individual cookies or similar identifiers, storing data about the websites visited, user interests, clicked content, browser and operating system, referral websites, and visit times. Additionally, IP addresses are collected, anonymized, and processed within the EU or EEA whenever possible.

This information may be combined with data from other Google services. As a result, users may see personalized ads on other websites based on their interests and behaviors.

Pseudonymization: User data processed through Google Marketing Services is pseudonymous. This means Google does not store names or email addresses but uses cookie-based data within pseudonymous user profiles. Ads are displayed to the cookie owner rather than a specific individual unless explicit consent is provided. Data is stored on Google's servers in the United States.

Google Marketing Services We Use:

  • Google AdWords: Each AdWords advertiser receives a unique "conversion cookie." This cookie helps generate conversion statistics, such as the number of users who clicked an ad and completed an action. Advertisers cannot identify individual users.
  • Google DoubleClick: DoubleClick enables Google and its partners to display ads based on users' visits to our website and others.
  • Google AdSense: AdSense allows us to display relevant third-party ads based on user interactions on our website or others.
  • Google Optimizer: This service helps us analyze how various changes to our website (e.g., design or input field updates) impact user behavior. Cookies used for testing store only pseudonymous user data.
  • Google Tag Manager: This tool helps us integrate and manage Google Analytics and other marketing services.

For more information about Google's marketing services and how to opt out of interest-based advertising, visit: Google Marketing Overview, Google Privacy Policy, and Google Ad Preferences.

Facebook Pixel and Marketing Services

We use the Facebook Pixel to improve our online services and align advertisements with users' interests, in line with our legitimate interests (Art. 6/1/f of GDPR). The Facebook Pixel is provided by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (for EU residents).

Facebook is certified under the Privacy Shield Agreement, ensuring compliance with European data protection laws.

How Facebook Pixel Works: This tool identifies visitors to our website as a target audience for Facebook ads. The pixel ensures that our ads reach users who have shown interest in our online offerings or related topics. Additionally, it ensures that our ads are relevant and not intrusive. Data collected via the Facebook Pixel remains anonymous to us but is stored and processed by Facebook, allowing it to link the information to a user’s profile for its own advertising purposes.

Extended Matching: We use Facebook’s extended matching feature to upload encrypted user data (e.g., email addresses) to form target audiences ("Custom Audiences" or "Look-Alike Audiences"). For details on extended matching, visit Facebook's Help Center.

For more information on Facebook ads and how to opt out, visit: Facebook Ad Preferences, or refer to their Privacy Policy.

Facebook "Custom Audiences from File"

We use Facebook's "Custom Audiences from File" feature as part of our legitimate interest in targeted marketing. This feature allows us to securely upload email addresses of newsletter subscribers to Facebook in an encrypted format. The purpose is solely to identify individuals who might benefit from our Facebook ads, ensuring that advertisements are shown only to users interested in our services and information.

Facebook processes this data in accordance with its Data Usage Policy. For detailed information about Facebook Pixel functionality, visit Facebook's Help Center: Facebook Pixel Details.

You can object to Facebook Pixel tracking and the use of your data for displaying ads. To customize the types of ads you see on Facebook, visit Facebook Ad Settings. These settings apply across all devices, including desktop and mobile.

To disable cookies used for measurement and promotional purposes, you can opt out through the Network Advertising Initiative: Opt-Out Page. Additional options are available on the US website: About Ads Choices, or the European site: Your Online Choices.

Third-Party Services

In accordance with our legitimate interests (Art. 6/1/f GDPR), we incorporate third-party services and content, such as videos or fonts, to enhance our online offerings. These third-party providers may require user IP addresses to deliver their content. We strive to use providers that process IP addresses solely for delivering their services.

Some providers may use "pixel tags" (invisible graphics, also called "web beacons") for statistical or marketing purposes. These tags help track user interactions on our website. The pseudonymous data collected may include browser and operating system details, referring web pages, visit times, and more.

Below is an overview of third-party providers, their content, and links to their privacy policies, which include information about data processing and opt-out options:

  • Payment Services: For transactions through third-party payment providers like PayPal or BillPay, the respective provider's terms and privacy policies apply. Please review their websites for further details.
  • Google Fonts: Fonts are loaded via Google servers (usually in the US). Privacy Policy: Google Privacy, Opt-Out: Google Ad Settings.
  • Google Maps: Interactive maps are provided by Google LLC. Privacy Policy: Google Maps Privacy, Opt-Out: Google Ad Preferences.
  • YouTube: Embedded videos are hosted by Google LLC. Privacy Policy: YouTube Privacy, Opt-Out: YouTube Ad Preferences.
  • Instagram: Features of Instagram are integrated into our website. If logged into your Instagram account, you can link content from our website to your Instagram profile. Privacy Policy: Instagram Privacy.
  • Twitter: Twitter features may be embedded on our website, including links to our Twitter profile and content sharing. Privacy Policy: Twitter Privacy, Opt-Out: Twitter Personalization Settings.

Web Analytics and Optimization

  • Optimizely: We use Optimizely to analyze website activity and optimize user experience. You can opt-out of Optimizely tracking here: Optimizely Opt-Out.
  • Hotjar: Hotjar enables us to track user behavior, such as scrolling and clicks, for insights into website usability. Privacy Policy: Hotjar Privacy.

Cookie Policy

Last updated: August 20, 2019

At RoyalLux Cleaning, we use cookies, pixels, and similar technologies to enhance your browsing experience, recognize your device, and provide essential features and services. Cookies also allow us to understand your interests and improve our offerings.

Types of Cookies:

  • Strictly Necessary Cookies: Essential for website functionality, such as login and security features. Disabling these cookies may affect site performance.
  • Functionality Cookies: Enhance your experience by remembering preferences, interests, and past interactions.
  • Performance Analytics Cookies: Help us analyze website usage and improve content layout and features.
  • Advertising Cookies: Deliver relevant ads based on your interests. You can manage these cookies through your browser settings.

For more information on managing cookies, visit AboutCookies.org. Note that restricting cookies may impact website functionality.